“Fast-Food Chains Embrace Discounting: McDonald’s, Wendy’s, and Taco Bell Offer Budget-Friendly Menus”
Looks like you’re interested in information about McDonald’s and other fast-food chains. McDonald’s has been utilizing its Dollar Menu, offering items priced at $1, $2, and $3 to attract budget-conscious diners. Meanwhile, Wendy’s recently provided some items for just a dollar through orders made via apps. Taco Bell also introduced a new Cravings Value Menu featuring burritos and tacos priced at $3 or less earlier this year.
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This McDonald emphasis on discounting might continue throughout the year for these food chains, especially after a slow start due to various factors like inclement weather and inflation. McDonald’s, for instance, experienced a 2.4% increase in visits from January to March, according to data from Placer.ai. However, challenges persist for McDonald’s, including drag from its International Developmental Licensed Markets segment.
Despite this, analysts expect McDonald’s to report a 2.36% rise in global same-store sales for the first quarter, with earnings per share (EPS) forecasted at $2.72. Meanwhile, Yum Brands is anticipated to report a 0.34% increase in worldwide same-store sales for the first quarter, with EPS expected to reach $1.20.
McDonald’s shares have declined about 8% year-to-date, similar to Starbucks, while Chipotle has seen a substantial increase of about 40%. Yum Brands and Wendy’s have experienced more modest gains. Overall, McDonald’s has an average “buy” rating from analysts, with a median price target of $325.**
